Founder : Adriano Goldschmied e Yul Ku
Description : Adriano Goldshmied play a foundamental role into the denim market, because he is one of the creator of the Diesel denim brand, as well as those of Replay and Rivet, Goldschmied helped to invent the premium denim concept. In 2000 he founded the AG Adriano Goldschmied brand thanks to the collaboration of the industry leader in quality and innovative jeans manufacturing, Yul Ku. Four years later, Adriano Goldschmied announced that he'd sold the trademark back to the label's manufacturer which continue development of the brand with the utmost attention to detail and quality.
Establishment : 2000
