Blush Lingerie, a captivating brand under the umbrella of Velmar SpA, traces its roots back to 1983 when Velmar embarked on its journey of producing and distributing a splendid array of lingerie, beachwear, and homewear under its own label. Over the years, Velmar has not only carved a niche for itself but has also formed strategic alliances, enhancing its offerings by collaborating with renowned Italian fashion brands such as Alberta Ferretti, Anna Molinari, Genny, Prada, Ferrè, Exteè, Byblos, Moschino, and the enchanting Blugirl.
In a significant milestone in 2001, Aeffe S.p.A. secured 75% ownership of Velmar. This acquisition ushered in a new era of innovation, leveraging Aeffe's profound expertise in production and distribution, thereby elevating Velmar's international stature. The infusion of Aeffe's know-how propelled Velmar to greater heights, solidifying its presence in the global fashion landscape.
The year 2010 marked a pivotal moment for Velmar as Aeffe Fashion Group took the helm, assuming complete ownership. This transition ushered in a definitive organizational transformation, optimizing both industrial and commercial activities. Aeffe Fashion Group, a listed entity on the stock exchange's Star segment, orchestrated a strategic alignment, further strengthening Velmar's position as a dynamic force in the fashion industry.
Velmar's product portfolio showcases a harmonious blend of tradition and modernity. With offerings spanning Made in Italy, Made in Europe, and Far East products, Velmar caters to diverse preferences. The comprehensive range includes underwear, beachwear, homewear, ready-to-wear, and sportswear, designed to captivate both men and women with quality and style.
Blugirl, an exquisite brand nestled within Velmar's repertoire, epitomizes the essence of Italian fashion. Hailing from the fashion-forward country of Italy, Blugirl captures the imagination of fashion enthusiasts with its unique blend of sophistication and allure. The distinctiveness of Blugirl lies in its commitment to delivering fashion that resonates with the spirit of the times while maintaining a timeless appeal.
The union of Velmar and Blugirl signifies a fusion of craftsmanship, innovation, and style. Customers can expect a journey into elegance with Blush Lingerie, where each piece is a testament to the brand's dedication to quality and aesthetics. Blush Lingerie, under the umbrella of Velmar, continues to be a beacon of fashion excellence, offering an all-encompassing range that caters to the diverse needs and tastes of a global clientele.
Company : Velmar SpA
Nationality : Italienne
Address : Via delle Robinie, 43, 47842 San Giovanni in Marignano, Italia
Phone : +39 0541 850 711
Fax : +39 0541 829 677
E-mail : verlmar@velmar.it
Website : www.velmar.it
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